// ABOUT ME
Designer, strategist &
problem solver
Hey, I'm Ria — a freelance creative designer, digital strategist, and product specialist based in India. I started designing because I believed that beautiful visuals and sharp product thinking aren't two different worlds — they're the same job done well.
Over the past 4 years, I've worked with startups, content brands, and lifestyle businesses to build their digital presence — from luxury brochures and brand identities to full CMS websites, landing pages, and digital magazines.
I care deeply about the details: the right typeface, the intentional colour, the headline that converts. But I also keep the big picture in view — because design without direction is just decoration.
20+
PROJECTS COMPLETED
Brands, websites, templates and campaigns delivered from start to finish.
10+
HAPPY CLIENTS
Startups, small businesses, and personal brands that came back for more.
4YRS
EXPERIENCE
Full-time freelance. Every project from the ground up, no shortcuts.
24H
RESPONSE TIME
No ghosting. You'll always know exactly where your project stands.
— SKILLS & TOOLS
What I Bring To The Table
PRODUCT & STRATEGY
-
Product Strategy
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Product Roadmapping
-
Agile & Scrum
-
Stakeholders
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Product Discovery
UX & DESIGN
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UX Strategy
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Wireframing
-
Responsive Design
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Landing Pages
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Brand Design
TECHNICAL
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Wix
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CMS Management
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WooCommerce
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Shopify
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Wordpress
AI & AUTOMATION
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Prompt Engineering
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AI Workflows
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AI Content Creation
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Generative AI
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AI Research
— MY JOURNEY
How I Got Here
2021
[WFH, INTERN]
Building the Technical Core
Built a strong technical foundation through web development, SQL, SEO and data-focused learning. This phase shaped my analytical thinking and understanding of how digital systems and user experiences work together.
2021 - 2022
[GURGAON]
Associate WordPress Developer
Started my professional journey managing WordPress platforms, SEO optimisation and content operations while leading a team of technical writers. Learned the fundamentals of execution, scalability and digital growth in fast-paced environments.
2022 - 2023
[LONDON, UK]
Project Coordinator
Led multilingual content operations and coordinated cross-functional teams across complex workflows and delivery cycles. Strengthened my leadership, communication and project execution skills while managing distributed teams and client requirements.
2023 - 2024
[LONDON, UK]
Product & CMS Lead
Stepped deeper into product management by defining feature strategies, improving platform structure and solving complex navigation challenges that enhanced SEO and user flow efficiency. Led Agile workflows through Jira while coordinating developers and designers to deliver scalable digital solutions.
2024 - 2025
[UK, USA]
Started Independent Consulting & Creative Projects
Expanded beyond full-time roles into independent consulting across e-commerce, luxury branding, landing pages, publishing systems and AI-assisted digital experiences. Collaborated with brands and founders to build websites, visual identities and high-converting digital ecosystems while sharpening product thinking, UX strategy and creative execution skills.
2025 - 2026
[PRESENT]
Building Arias.Studio
Continued working on freelance and consulting projects across web design, branding, UX strategy, e-commerce and digital product experiences for global and independent brands. Successfully completed 6+ projects spanning luxury branding, landing pages, publishing systems, WordPress development and AI-assisted digital workflows.
— WHAT I USE
Tools behind my workflow
DESIGN TOOLS
AI ECOSYSTEM
WEB / CMS
PRODUCT / PM
— WHAT THEY THINK
Words from people
I've worked with
★★★★★
"
We needed someone who could really understand the tone of our brand — elegant, premium, and feminine — and Ria did that effortlessly. Our anniversary brochure came out more stunning than we imagined. She took our brief and turned it into something we genuinely wanted to frame on the wall. The whole experience felt collaborative and easy.
R
Roxana Whyte
Founder, Whyte Aesthetics Team
★★★★★
"
I was nervous about handing over something as important as our webinar landing pages to someone new, but Ria made it incredibly easy. She asked the right questions, understood our audience straight away, and built pages that felt like us — clear, stylish and focused. Every page she delivered made me think 'yes, that's exactly it.' She just got it.
K
Kay
Founder, Mind Over Fashion
★★★★★
"
Ria led the end-to-end build of our luxury digital magazine as Product & Web Experience Lead. She defined the UX/UI strategy, structured the full site architecture, customised the CMS theme to 90% bespoke, and delivered a premium, fully responsive reading experience — all independently. She managed the project through Jira using Agile methodology and delivered 100% on time. Happy to work with her.
F
Founder
Luxury Wanderings
★★★★★
"
Ria served as Product & CMS Lead on our WordPress platform and made a measurable impact. She defined the product roadmap, identified and resolved a critical internal linking issue that improved content accessibility by 40%, and led a cross-functional team of developers and designers to a 95% on-time delivery rate. Her use of structured Jira workflows kept the project aligned and on track throughout.
F
Founder
Free Kids Coloring Pages
★★★★★
"
Working with Ria was a game-changer for my business. My new website finally feels like me — professional, warm, and welcoming. Since launching I've had women reaching out to book consultations I would never have connected with before.
P
Paula Denvir
Wellness Coach For Women Over 50