— WHAT WAS BROKEN
The Problem
Girlies Girl had a great product range — lifestyle and home products loved by their local audience — but absolutely no online presence. No website, no e-commerce, no way to sell beyond word of mouth. The founder needed a full digital storefront built from scratch, fast, and done right the first time.
"I knew my website wasn't doing me justice — but I didn't know where to start or who to trust with it."
— PAULA DENVIR
— WHAT CLIENT EXPECTED
Client Goals & Expectations
01
Launch a Fully Functional E-Commerce Store
Build a complete WordPress e-commerce website with product pages, checkout flow, and UPI payment integration — ready for real customers from day one.
02
Drive Real Revenue Within Months
Prove the business model online by hitting meaningful sales figures within the first quarter post-launch.
03
Create a Self-Sustaining Online Operation
Set up product listings, inventory management, and ongoing site maintenance so the founder could focus on the business, not the tech.
— WHAT WAS BROKEN
The Challenges
There was no existing site, no brand digital assets, no product photography workflow, and no e-commerce infrastructure to build on. Every decision — platform, architecture, payment, design — had to be made from scratch.
Integrating UPI payments reliably on WordPress required navigating Indian payment gateway options, testing checkout flows, and ensuring a smooth mobile experience for the target audience.
Structuring and uploading an entire product catalogue — with accurate descriptions, pricing, categories, and images — within tight timelines while maintaining consistency across all listings.
Creating a cohesive, feminine, lifestyle-appropriate visual identity across the site without a pre-existing brand guidelines document — all design decisions needed to feel intentional and on-brand.
— HOW I FIXED IT
The Solution
Built the complete site on WordPress with WooCommerce — covering homepage, product pages, category architecture, cart, checkout, and confirmation flows. Designed every screen with the target customer in mind: Indian women shopping for lifestyle and home products.
Researched, selected, and integrated a reliable Indian payment gateway supporting UPI, cards, and net banking. Tested all checkout scenarios rigorously to ensure zero drop-offs at payment.
Built a scalable product listing system — structured categories, wrote product descriptions, set pricing, and managed the full catalogue upload. Created a repeatable process the client could understand and hand back to me for updates.
Post-launch, continued managing the site — updating inventory, adding new products, handling performance, and keeping the shopping experience smooth across devices. This ongoing relationship is what turned a launch into sustained revenue.
— WHAT WAS BUILT
Features Delivered
- WordPress WooCommerce Store
- Product Pages
- Homepage Design & Layout
- UPI Payment Integration
- Category Architecture
- Cart & Checkout Flow
- Inventory System Setup
- Mobile-Responsive Design
- Speed & Performance Optimisation
- Ongoing Site Management
- New Product Uploads
- Content & Pricing Updates
— WHAT I DID
Services Provided
- E-Commerce Website Design
- WordPress Development
- Product Management
- Website Maintenance
- Mobile Optimisation
- Payment Integration
— BUILT WITH
Tools & Technologies
- WordPress
- WooCommerce
- Canva
- Razorpay / UPI
- ChatGPT
- Google Analytics
- Google Search Console
- Ecommerce Management
— HIGHLIGHTS
Key Wins
₹3 Lakh in Sales in 4 Months
The store generated ₹3,00,000 in total sales within just 4 months of launch — validating the business model and proving the digital channel as the primary revenue driver.
350+ Orders Fulfilled
Over 350 customer orders processed through the site, demonstrating strong product-market fit and a checkout experience customers trusted enough to complete.
₹80,000 Monthly Revenue Run Rate
Achieved a consistent monthly revenue of ₹80,000 — a sustainable baseline that continues to grow with ongoing site management and product additions.
— CLIENT WORDS
"Ria built everything from nothing and the results speak for themselves. My website looks beautiful, the orders keep coming in, and I don't have to worry about the tech side at all. She still manages it for me and I couldn't be happier."
- Girlies Girl