— WHAT WAS BROKEN
The Problem
Kidadl's Free Kids Coloring Pages platform had strong content volume but weak infrastructure. There was no clear product roadmap, internal linking between blog content and coloring pages was broken and inefficient, and the CMS workflow had no structured delivery process. Content was hard to discover, SEO was underperforming, and the cross-functional team had no reliable system to execute against. The platform was growing in content but not in performance.
"I knew my website wasn't doing me justice — but I didn't know where to start or who to trust with it."
— PAULA DENVIR
— WHAT CLIENT EXPECTED
Client Goals & Expectations
01
Define & Execute a Clear Product Roadmap
Establish a structured product roadmap for the coloring pages platform — prioritising features and improvements that would increase content accessibility, improve SEO, and deliver measurable results for users and the business.
02
Solve the Navigation & Internal Linking Problem
Architect and implement a blog-to-coloring-page mapping system that fixed broken internal linking, improved content discoverability, and created a seamless user journey between editorial content and printable coloring pages.
03
Lead Cross-Functional Delivery to a High Standard
Manage developers and designers through structured Jira Agile sprints — maintaining 95% task completion accuracy and ensuring all product milestones were hit on time with consistent quality.
— WHAT WAS BROKEN
The Challenges
Blog articles and coloring pages existed in silos with no reliable linking between them — meaning users who landed on editorial content had no clear path to relevant coloring pages, and Google couldn't understand the relationship between the content types.
The platform had been growing reactively without a documented roadmap or prioritisation framework. Deciding what to build, when, and why — in a way that aligned content, engineering, and business goals — required building a product strategy from scratch.
Coordinating developers and designers across sprints without a clear workflow led to misalignment, missed handoffs, and inconsistent delivery. Establishing Agile discipline and clear sprint accountability was essential before velocity could improve.
Managing WordPress development and CMS workflows for a platform producing content at volume required structured processes — for page creation, QA, publishing, and maintenance — that didn't yet exist when the role began.
— HOW I FIXED IT
The Solution
Defined a clear product roadmap for the coloring pages platform — identifying the highest-impact improvements to content accessibility, internal linking, and user flow. Aligned roadmap priorities with SEO goals, user behaviour insights, and business objectives to ensure every sprint delivered real value.
Architected and implemented a structural solution to the navigation problem — a blog-to-coloring-page mapping system that created reliable, scalable internal links between editorial content and relevant coloring pages. This improved SEO signals, user flow, and content discoverability simultaneously.
Introduced and maintained a structured Jira Agile workflow across the cross-functional team — clear sprint planning, defined acceptance criteria, daily alignment, and retrospectives. Achieved 95% task completion accuracy across all sprints throughout the engagement.
Managed the full WordPress development lifecycle for the platform — overseeing CMS architecture, page builds, content publishing workflows, and quality standards. Created repeatable processes that the team could follow consistently at scale.
— WHAT WAS BUILT
Features Delivered
- Product Roadmap & Prioritisation
- Feature Strategy Documentation
- Sprint Planning Framework
- Blog-to-Coloring-Page Mapping System
- Internal Linking Architecture
- Content Discoverability Improvements
- Jira Agile Workflow Setup
- Cross-Functional Sprint Management
- 95% Task Completion Accuracy
- WordPress CMS Management
- Publishing Workflow System
- 40% Efficiency Improvement
— WHAT I DID
Services Provided
- Product Management
- CMS & Web Development
- Agile Sprint Management
- SEO Strategy
— BUILT WITH
Tools & Technologies
- WordPress
- Jira
- Google Search Console
- Figma
— HIGHLIGHTS
Key Wins
40% Increase in Content Accessibility & Efficiency
The product roadmap and blog-to-coloring-page mapping system increased internal linking efficiency and content accessibility by 40% — significantly improving how users discovered and navigated the platform.
95% Sprint Task Completion Accuracy
Maintained 95% task completion accuracy across all Agile sprints for the full year — delivering consistent, reliable output from a cross-functional team of developers and designers.
Critical Navigation Problem Solved
The blog-to-coloring-page mapping system resolved a structural SEO and UX problem that had been limiting the platform's performance — improving both search discoverability and user flow in a single architectural solution.
— CLIENT WORDS
"Ria brought genuine product thinking to our coloring pages platform. The roadmap she built gave us clarity we'd never had before, and the internal linking system she architected made an immediate difference to how users found our content. A brilliant PM to work with."
Senior Manager, Kidadl