— WHAT WAS BROKEN
The Problem
Kay Embrace — a fashion coach helping women build confidence through style — had a growing audience but nowhere to send them. No landing pages, no funnel, no way to collect leads, sell workshop seats, promote courses, or build a waitlist. Her expertise wasn't translating into digital revenue because the infrastructure simply didn't exist.
"I knew my website wasn't doing me justice — but I didn't know where to start or who to trust with it."
— PAULA DENVIR
— WHAT CLIENT EXPECTED
Client Goals & Expectations
01
Build a Full Multi-Page Marketing Funnel
Create a suite of high-converting landing pages in MailerLite covering workshops, online programmes, waitlists, and campaigns — giving Kay a complete digital sales infrastructure.
02
Optimise Every Page for Conversion
Design each page with clear CTAs, persuasive copy structure, and user flows engineered to move visitors from interest to action — sign-up, purchase, or waitlist join.
03
Maintain Brand Consistency Across All Pages
Ensure every landing page felt cohesive with Kay Embrace's fashion-forward identity — premium, confident, and styled — so the digital experience matched the brand promise.
— WHAT WAS BROKEN
The Challenges
There were no existing pages, no templates, no established copy structure. Every landing page had to be conceived, designed, and built from scratch — from the hero section down to the CTA button — while maintaining consistency across all of them.
Workshops, online courses, 1:1 coaching, and waitlists each require different page structures, different psychological triggers, and different CTAs. Building pages that worked for all four without losing the brand voice was a significant design challenge.
Working entirely within MailerLite's page builder meant designing high-converting UX within platform constraints — no custom code, no developer — requiring creative problem-solving to achieve a premium result.
Landing pages needed to feel visually consistent with Kay's existing Squarespace website — matching fonts, colours, and design language across two different platforms with different rendering environments.
— HOW I FIXED IT
The Solution
Designed and built multiple landing pages in MailerLite — each tailored to its campaign type: workshop registrations, course sales pages, coaching enquiry pages, and waitlist sign-ups. Each page was structured to guide visitors through a clear journey from headline to conversion.
Applied proven landing page frameworks to every page — strong above-the-fold hook, benefit-led copy structure, social proof placement, and a single focused CTA — ensuring every page was built to convert, not just look good.
Created a consistent visual language across all MailerLite pages — typography, colour palette, image style, and layout patterns — so every campaign felt unmistakably Kay Embrace regardless of the offer.
Assisted with Squarespace website design to ensure brand continuity between the main site and all campaign landing pages — creating a seamless experience for visitors moving between platforms.
— WHAT WAS BUILT
Features Delivered
- Workshop Registration Pages
- Course Sales Pages
- Waitlist Sign-Up Pages
- Campaign Landing Pages
- Lead Capture Forms
- Email Opt-In Flows
- Conversion-Optimised CTAs
- Benefit-Led Copy Structure
- Social Proof Sections
- Brand-Consistent Design System
- Squarespace Website Assistance
- Multi-Campaign Funnel Suite
— WHAT I DID
Services Provided
- Landing Page Design
- Conversion Optimisation
- Website Consultation
- UX Improvements
- Email Funnel Support
— BUILT WITH
Tools & Technologies
- MailerLite
- Squarespace
- Canva
- ChatGPT
- Claude AI
— HIGHLIGHTS
Key Wins
Full Funnel Built from Zero
Kay Embrace went from having zero digital sales infrastructure to a complete multi-page funnel covering every offer type — workshops, courses, coaching, and waitlists — all live and converting.
Multiple Campaign Types Covered
Designed and delivered landing pages for 4 distinct campaign types in one engagement, giving Kay the flexibility to launch any offer at any time with a ready-to-go page template.
Seamless Brand Experience Across Platforms
Achieved full visual consistency between MailerLite landing pages and the Squarespace website — a cohesive brand experience that built trust and credibility with Kay's audience.
— CLIENT WORDS
"Ria understood exactly what my brand needed. Every page she built felt like me — polished, confident, and ready to convert. She took care of everything so I could focus on my clients."
- Kay