— WHAT WAS BROKEN
The Problem
Paula Denvir is a wellness coach specialising in helping women over 50 reclaim their health, confidence, and vitality. Her expertise and personal story were powerful — but she had no website and no cohesive brand identity to represent her online. Without a credible digital presence, potential clients couldn't find her, couldn't understand her offering, and couldn't take the step to work with her. Everything needed to be built from the ground up.
"I knew my website wasn't doing me justice — but I didn't know where to start or who to trust with it."
— PAULA DENVIR
— WHAT CLIENT EXPECTED
Client Goals & Expectations
01
Design a Brand Identity That Resonates With Her Audience
Create a full brand identity — including a redesigned logo — that spoke directly to women over 50: warm, empowering, trustworthy, and distinctly Paula. The visual identity needed to feel personal, not corporate.
02
Build a Full Coaching Website on Wix Studio
Develop a complete website from scratch on Wix Studio — covering Paula's story, coaching services, programme details, and a clear path for potential clients to enquire or book — structured to convert visitors into clients.
03
Create a Welcoming, Conversion-Focused Experience
Design every page with Paula's specific audience in mind — women over 50 who may be hesitant about digital spaces — ensuring the site felt warm, accessible, and trustworthy enough to encourage them to take the next step.
— WHAT WAS BROKEN
The Challenges
There was no existing brand, OUTDATED ONE PAGE website, no design assets, and no digital infrastructure to work from. Every element — logo, colour palette, typography, page layouts, copy structure, and site architecture — had to be conceived and created from scratch.
Women over 50 are a discerning audience with specific expectations — they respond to warmth, authenticity, and credibility rather than trend-driven design. Getting the visual and emotional tone exactly right required careful creative judgement and a deep understanding of who Paula serves.
Running a logo redesign and full website build in parallel meant both projects had to be aligned at every stage — the logo needed to be finalised before it could be applied across the site, requiring tight sequencing and clear design decisions early in the process.
Delivering a premium, coaching-appropriate design within Wix Studio's environment required working creatively within the platform's constraints — achieving a polished, bespoke result that didn't look templated or generic.
— HOW I FIXED IT
The Solution
Redesigned Paula's logo to better reflect her positioning as a wellness coach for women over 50 — refining the mark, typography, and colour palette to convey warmth, empowerment, and professionalism. Established a complete brand identity system to guide all future visual applications.
Built the complete Paula Denvir Wellness website on Wix Studio from scratch — homepage, about, services, programme pages, and contact. Designed every section to guide Paula's audience through a clear, reassuring journey from landing to enquiry.
Made every design decision with Paula's audience front of mind — warm colour palette, accessible typography, generous whitespace, and photography direction that reflected real women over 50 living fully. The result was a site that felt immediately welcoming and credible to the right person.
Structured each page with a clear conversion intent — compelling above-the-fold hooks, benefit-led service descriptions, trust-building about section, and strong, accessible CTAs that guided visitors towards booking a discovery call or enquiring about Paula's programmes.
— WHAT WAS BUILT
Features Delivered
- Logo Redesign & Brand Mark
- Brand Colour Palette
- Typography System
- Full Wix Studio Website
- Homepage Design & Layout
- About & Story Page
- Services & Programme Pages
- Contact & Enquiry Page
- Mobile-Responsive Design
- Conversion-Focused CTAs
- Audience-Led UX Design
- Brand Identity Application Across Site
— WHAT I DID
Services Provided
- Brand Identity Design
- Logo Redesign
- Website Design & Build
- UX & Conversion Design
— BUILT WITH
Tools & Technologies
- Wix Studio
- Canva
- Adobe Colour
- Google Fonts
— HIGHLIGHTS
Key Wins
Full Brand & Website Built from Zero
Paula Denvir went from no digital presence whatsoever to a complete brand identity and professional website — logo, colour palette, typography, and a full Wix Studio site — all built from scratch in a single engagement.
Brand That Resonates With Her Audience
The redesigned logo and visual identity were crafted specifically for women over 50 — warm, empowering, and distinctly Paula — giving her a brand that immediately connected with the clients she was built to serve.
A Website That Converts Visitors Into Clients
Every page was structured with a clear conversion path — guiding Paula's audience from discovery to enquiry with a warm, trustworthy experience that matched the quality of her coaching offer.
— CLIENT WORDS
Working with Ria was a game-changer for my business. My new website finally feels like me — professional, warm, and welcoming. Since launching I've had women reaching out to book consultations I would never have connected with before.
Paula Denvir