// PORTFOLIO
Work that speaks for itself
A curated selection of projects spanning branding, web, social design, and digital strategy — each built with intention.
CURRENTLY WORKING
Product & Web Experience Lead
2024 - Present
This role sits at the intersection of product strategy, UX design, content architecture, and technical delivery — and I lead all of it.
Skills in use every day: Product Roadmapping · UX Strategy · CMS Development (WordPress) · Agile/Jira · Stakeholder Management · Content Architecture · Responsive Web Design · AI Tools (Claude, ChatGPT, Midjourney)
KIDADL | LW
Project Manager & CMS Lead
2022 - 2024
A hands-on diploma focused on building responsive, user-centric digital experiences through modern web technologies and practical development workflows.
Kidadl
Associate WordPress Developer
2021 - 2022
A hands-on diploma focused on building responsive, user-centric digital experiences through modern web technologies and practical development workflows.
Prepbytes
— WHAT I OFFER
Independent branding and web solutions for global brands
01
Web Design
Website Redesign – Paula Denvir
Redesigning and restructuring a wellness coaching website with a cleaner user experience, stronger brand positioning, mobile-first optimisation, and integrated consultation booking flows tailored for women seeking Pilates and wellness guidance in Spain
CLIENT
Paula Denvir
LOCATION
Spain
DURATION
08 Weeks
INDUSTRY
Health & Wellness
SERVICES PROVIDED
- Custom Website Design
- Mobile Optimisation
- Booking Integration
- Branding Support
- Content Management
- UX Improvements
TOOLS & TECHNOLOGIES USED
- Wix
- Canva
- ChatGPT
- Claude AI
FEATURES PROVIDED
- Fully custom Wix website
- Responsive mobile experience
- Consultation booking system
- Clean navigation structure
- Premium wellness branding
- Conversion-focused layout
★★★★★
"
“Working with Ria completely transformed how my business looked online. The website finally reflects my brand in a way that feels warm, professional, modern, and easy for my audience to navigate.”
- Paula Denvir
Wellness Coach For Women Over 50
02
Web Design
E-Commerce Website Management – Girlies Girl
Building and managing a lifestyle e-commerce website focused on seamless shopping experiences, product organisation, payment integration, mobile responsiveness, and long-term digital store management for a modern Indian lifestyle brand
CLIENT
Girlies Girl
LOCATION
India
DURATION
6 weeks
INDUSTRY
E-Commerce
SERVICES PROVIDED
- E-Commerce Website Design
- WordPress Development
- Product Management
- Website Maintenance
- Mobile Optimisation
- Payment Integration
TOOLS & TECHNOLOGIES USED
- WordPress
- WooCommerce
- Canva
- Razorpay / UPI
- ChatGPT
- Google Analytics
- Google Search Console
- Ecommerce Management
FEATURES PROVIDED
- Full e-commerce website
- UPI payment integration
- Mobile-responsive shopping experience
- Product listing & inventory setup
- Optimised checkout flow
- User-friendly navigation
- Ongoing website management
★★★★★
"
“The website became significantly easier to manage and shop from. Everything from the checkout flow to the product organisation now feels far more professional and customer-friendly.”
- Girlies Girl
Lifestyle Ecommerce Brand
03
Brand & Print Design
Luxury Anniversary Brochure – Whyte Aesthetics
Designing premium anniversary brochures and luxury marketing collateral with elegant layouts, refined typography, and high-end visual branding aligned with the clinic’s sophisticated aesthetic identity
CLIENT
Whyte Aesthetics
LOCATION
London, Uk
DURATION
12 weeks
INDUSTRY
Wellness Aesthetics
SERVICES PROVIDED
- Brochure Design
- Print Design
- Brand Visual Design
- Marketing Material Design
- Layout Design
TOOLS & TECHNOLOGIES USED
- Canva
- Photoshop
- ChatGPT
- Pinterest Research
FEATURES PROVIDED
- Luxury brochure design
- Print-ready high-resolution files
- Premium typography & layout
- Brand-consistent visuals
- Marketing banners & assets
- Elegant aesthetic direction
★★★★★
"
“The final brochure looked incredibly polished and luxurious. Every detail aligned beautifully with our clinic branding and gave the entire campaign a much more premium feel.”
- Whyte Aesthetics
Aesthetic Wellness Solution Clinic
04
Landing Page Design
Marketing Funnel & Landing Pages – Kay Embrace
Designing and optimising conversion-focused landing pages, campaign funnels, and digital experiences for workshops, launches, and waitlists while improving overall user flow and visual consistency
CLIENT
Kay Embrace
LOCATION
London, UK
DURATION
3 days
INDUSTRY
Personal Brand
SERVICES PROVIDED
- Landing Page Design
- Conversion Optimisation
- Website Consultation
- UX Improvements
- Email Funnel Support
TOOLS & TECHNOLOGIES USED
- MailerLite
- Squarespace
- Canva
- ChatGPT
- Claude AI
FEATURES PROVIDED
- High-converting landing pages
- Optimised CTA placements
- Workshop & waitlist funnels
- Responsive page layouts
- Brand-consistent visuals
- Lead generation focused UX
★★★★★
"
“The landing pages felt cleaner, more strategic, and far more aligned with my audience. The structure and user flow noticeably improved overall engagement and sign-ups.”
- Kay Mind Over Fashion
Fashion & Confidence Coach
05
Brand Identity
Brand Identity Design – Castello Restaurant & Bar
Creating a complete luxury-inspired restaurant branding system including logo design, typography, colour palettes, menu design, and cohesive visual identity assets for hospitality marketing
CLIENT
Castello Restaurant
LOCATION
Europe
DURATION
8 weeks
INDUSTRY
Hospitality & Dining
SERVICES PROVIDED
- Brand Identity Design
- Logo Design
- Menu Design
- Typography System
- Visual Branding
TOOLS & TECHNOLOGIES USED
- Canva
- Adobe Illustrator
- Pinterest Research
- ChatGPT
FEATURES PROVIDED
- Complete brand identity system
- Restaurant logo design
- Premium menu layout
- Cohesive colour palette
- Luxury-inspired visual direction
- Print-ready deliverables
★★★★★
"
“The branding instantly elevated the restaurant’s visual identity. Everything looked more refined, cohesive, and memorable across both print and customer-facing materials.”
- Castello Restaurant & Bar
Restaurant & Bar
06
AI Publishing
AI Coloring Book Creation – Neos Publishing
Creating AI-generated coloring books for Amazon KDP through end-to-end publishing workflows including concept development, AI illustration generation, cover design, listing optimisation, and scalable digital publishing systems
CLIENT
Neos Publishing
LOCATION
London, UK
DURATION
1 Year
INDUSTRY
Publishing
SERVICES PROVIDED
- AI Coloring Book Creation
- Amazon KDP Publishing
- Product Listing Optimisation
- A+ Content Design
- Publishing Workflow Management
TOOLS & TECHNOLOGIES USED
- OpenArt AI
- Midjourney
- Amazon KDP
- Canva
- ChatGPT
FEATURES PROVIDED
- AI-generated coloring books
- KDP-ready interiors & covers
- Amazon listing optimisation
- A+ content setup
- Scalable publishing workflow
- End-to-end KDP management
★★★★★
"
“The publishing process became much faster and more organised. The combination of AI-generated assets, optimisation, and workflow management helped us scale content production efficiently.”
- Neos Publishing
Digital Publishing Brand
07
Website Management
Neos Publishing Website Management
Building and managing a digital publishing website focused on showcasing coloring books, streamlining content uploads, maintaining website operations, and improving the overall online presence of the publishing brand
CLIENT
Neos Publishing
LOCATION
London, UK
DURATION
4 weeks
INDUSTRY
Publishing
SERVICES PROVIDED
- Website Development
- WordPress Management
- CMS Management
- Website Maintenance
- Content Upload Management
TOOLS & TECHNOLOGIES USED
- WordPress
- Elementor
- Canva
- ChatGPT
FEATURES PROVIDED
- Publishing website setup
- Responsive website design
- CMS content management
- Book showcase pages
- Website optimisation
- Ongoing maintenance & updates
★★★★★
"
“The website made the publishing brand feel far more established and professional online. Managing uploads, updates, and showcasing books became significantly easier.”
- Neos Publishing
Digital Publishing Brand
08
Product & CMS Leadership
Luxury Wanderings Digital Magazine – Kidadl
Leading the complete 0→1 product build of a luxury digital magazine including UX strategy, CMS architecture, content systems, responsive design, and stakeholder-led product execution from concept to launch
CLIENT
Luxury Wanderings
LOCATION
London, UK
DURATION
12 weeks
INDUSTRY
Digital Media
SERVICES PROVIDED
- Product Strategy
- UX Planning
- CMS Development
- Agile Project Management - Stakeholder Coordination
- Responsive Website Design
TOOLS & TECHNOLOGIES USED
- WordPress
- Jira
- Figma
- ChatGPT
- Claude AI
FEATURES PROVIDED
- 0→1 digital magazine build
- Custom CMS structure
- Premium responsive design
- Agile sprint management
- Content architecture planning
- Cross-functional collaboration
★★★★★
"
“Ria independently managed a highly complex digital product build with exceptional organisation, clarity, and execution. The final platform felt polished, premium, and strategically well-structured.”
- Kidadl Leadership Team
Digital Media Company
09
Product & CMS Management
Free Kids Coloring Pages Platform – Kidadl
Managing CMS operations, SEO-focused content systems, and technical workflow improvements for a large-scale coloring content platform designed to improve discoverability and user navigation
CLIENT
Free Kids Coloring Pages
LOCATION
London, UK
DURATION
20 weeks
INDUSTRY
EdTech
SERVICES PROVIDED
- CMS Management
- SEO Optimisation
- Product Workflow Management
- Agile Coordination
- Technical Problem Solving
TOOLS & TECHNOLOGIES USED
- WordPress
- Jira
- Google Search Console
- ChatGPT
FEATURES PROVIDED
- Improved internal linking structure
- SEO-focused navigation system
- Blog-to-coloring-page mapping
- Sprint workflow management
- Improved content discoverability
★★★★★
"
“The workflow systems and technical improvements introduced significantly improved both content organisation and platform usability while supporting long-term SEO growth.”
- Kidadl Leadership Team
Kids Content Platform
10
Web Design
EPA Group Ventures Website Development
Designed and developed the complete corporate website for EPA Group Ventures from scratch, focusing on premium visual branding, responsive layouts, modern business positioning, and clean information architecture aligned with finance, investment, property, and technology sectors
CLIENT
EPA Group Ventures
LOCATION
London, UK
DURATION
1 week
INDUSTRY
Finance & Investment
SERVICES PROVIDED
- Website Design
- WordPress Development
- Responsive Design
- Brand-Focused UI Design
- Website Structuring
- CMS Management
TOOLS & TECHNOLOGIES USED
- WordPress
- Elementor
- Canva
- ChatGPT
- Claude AI
FEATURES PROVIDED
- Fully custom corporate website
- Responsive multi-device design
- Premium business-focused UI
- Structured content architecture
- Clean navigation system
- Optimised visual hierarchy
★★★★★
"
"The final website felt clean, premium, and highly aligned with the business vision. The structure, design direction, and overall execution gave the brand a far stronger and more credible digital presence.”
- EPA Group Ventures Founder
Investment & Finance Company